Katie Couric's new talk show premiered this fall and we're so proud to have been a part of the launch!

The logo visualizes Katie's intelligence and warmth. She describes her own style as "classic, with a twist". Katie is an avid reader and writer, so a very classic "book" typeface was chosen. Lower case letters give a less formal feel to convey her sense of approachability. The type is housed within a stylized version of her second initial, "C".

We wanted the overall design to be smart and stylish. The flowing silks visualizes ideas, issues and even Katie herself being "unveiled". The bright and colorful palette is meant to feel vibrant and uplifting. Special attention was paid to materials and lighting as well as graceful movement to create a feeling of high quality.

NMD was honored to work with producer Lee Hoffman of Third Act Productions and Cartoon Network to design a show package for its Stop Bullying campaign. We began with a logo and palette supplied by CN and then created elements such as the open, lower thirds, informational full frames, backgrounds and bumps. The animation style, particularly of the type driven open, uses abrupt and punctuated movement to visualize the idea that words can hurt.

NMD took on the challenge to design the graphics package for ABC World News when Diane Sawyer came on as anchor of the broadcast. We were asked for a modern take on the globe icon to give the show a fresh, updated feel. Taking inspiration from contemporary architecture, we chose clean curves to surround a light, sculptural globe. Dynamic camera movement around the globe reveals dramatic lights representing humanity on the continents below.

Check out our latest work on the new agency reel.

Boston based agency MMB came with a concept promoting Subway to young adult consumers. The challenge was to design a hungry, hand-drawn character and follow his search for a great sandwich through the pages of a college notebook. Hundreds of illustrations later, our "simple" stick figure comes to life through pen, tablet and a lot of imagination.

To promote Stride Rite's super ball technology, agency MDG worked with us on our stage to create a set up that would allow for a "Matrix" style circular pan. We constructed a specialized rig employing 80+ cameras to shoot the young talent performing acrobatic moves in his super cool shoes.